Free Business Seminars and Workshops from expert Speakers at Wirral and Chester Business Fair

Our programme of free business workshops at Wirral and Chester Business Fair provide businesses at all stages of development with practical tools, information, and inspiration to help them grow and thrive.

Throughout the day, our expert Speakers will cover a variety of useful business topics.

Andy Guile will also be hosting a free Networking Session at 1pm, offering a great opportunity to pitch your products and services and make connections with members of the local business community.

2025 Event Workshops and Networking

Details TBA.

In the meantime, to give you an idea of the types of topics covered, please see below details of the sessions that were held at the last event in September 2024.

2024 Workshops and Networking

10.40am: How To Grow Your Current Business with UW

Sauren Ghosh, Utility Warehouse (UW) Partner, Trainer and Coach

During these challenging economic times there has never been a better time to explore other options.

So, how would running UW alongside what you do now benefit you?

– Transferable Skills
– More Sales Success
– Be Part of a Positive Community
– Personal and Professional Development

So, what else could you achieve?

– More Money! £££
– More Free Time!
– Increased Pension!

There is no doubt that being a Multiple Income Individual is the way forward!

Curious about how you can get paid month after month after month, for doing something once?

Come along and find out more!

Sauren has been a UW Partner, Trainer and Coach since 2007.

11.45am: Embedding innovation to increase productivity within your small business

Claire Pattison, Senior Lecturer, Centre for Enterprise at Manchester Metropolitan University

The Centre for Enterprise at Manchester Metropolitan University has been helping small firms uncover what innovation means for their business for over a decade, and more recently we’ve really honed our technique to embed innovation to create a repeatable process within the businesses we work with.

During this practical session we will explore how innovation can become a repeatable process for your business to support the development of market-led new products and services, in particularly focusing on the value you create for your customers.

Claire is a Senior Lecturer Enterprise in Practice, Leadership & Growth thematic lead, HEA Fellow and Doctoral Researcher and joined the Centre for Enterprise in March 2013.

12.10pm: How To Turn Your Social Media Content Into Clients

Steve Devaney, Founder, H.D Creative Ltd / The Content Room

In this practical session, content creation expert Steve Devaney will show you how to turn your social media into high paying clients, and will cover:

– Personal branding

– Audience growth

– Generating leads and sales from your social media

And more…

Steve is the founder of H D Creative Ltd, helping B2B businesses craft compelling video content and paid social media ads that generate leads and sales whilst saving them time AND increasing their visibility and impact on Social Media.

12.35pm: The not so secret world of Business Duck Herding

Andy Guile, Business Coach & Trainer, Ask Andy Guile

Fed up of being busy, but not productive?

Does it feel like your ducks are out of control and the business seems to run your life?

This session will help you take a step back and concentrate on the basics of your business, the 5 major pillars that success are built on.

Its time to retake control, learn how to get those ducks in a row and have a productive controlled business that works for you and not you working for it!

Andy Guile aka the Business Duck Herder is the go to International business coach and trainer for small business.

1.00pm: Free Networking Session

Hosted by Andy Guile

Pitch your business, make lots of new contacts and catch up with familiar faces at this session hosted by Andy Guile.

1.45pm: Unlocking LinkedIn’s Potential: Boost Your B2B Sales with AI Insights

Ian Nicklin, IN Social

In this dynamic seminar, Ian, our seasoned sales expert, will unravel the untapped potential of LinkedIn.

Whether you’re a seasoned B2B professional or just starting out, this session promises actionable strategies to supercharge your lead generation.

Buckle up, because we’re diving into the heart of LinkedIn and harnessing the power of AI to elevate your results and simplify your life.

Agenda

Decoding LinkedIn: Your Ultimate Lead Generation Source
What is LinkedIn? Understand why this professional network is more than just a digital resume. It’s a goldmine for B2B leads waiting to be explored.

Crafting Your Perfect LinkedIn Profile
Position Yourself as the Expert: Learn how to create a profile that instantly communicates your expertise and positions you as the go-to problem solver for your prospects.

Content Mastery: Building Credibility
Effective Content Creation: Discover simple techniques to produce content that resonates with your audience, establishes credibility, and drives engagement.

Targeting the Right Prospects
Laser-Focused Engagement: Ian will guide you through identifying and engaging with highly targeted prospects. No more casting a wide net; it’s time to reel in the right fish.

The Art of Engaging Messages
Write Like a Pro: Craft messages that cut through the noise, pique interest, and encourage meaningful conversations. Say goodbye to generic outreach!

Finding Your Ideal Prospects
Navigate the LinkedIn Jungle: Ian will reveal strategies to locate your ideal prospects efficiently. No more endless scrolling; let AI do the heavy lifting.

Sales Navigator: Your Secret Weapon
Upgrade Your LinkedIn Game: Explore Sales Navigator, the essential tool for serious LinkedIn users. Ian will show you how to leverage its features effectively.

AI-Powered Conversion Boosters
Smart Insights for Higher Conversion Rates: Discover how AI can revolutionize your sales process. From predictive analytics to personalized recommendations, we’ll explore practical ways to enhance your results.

Ian and his team of marketing experts specialise in pipeline building. They generate high-quality, relevant conversations within your target market.