Free Business Seminars and Workshops from expert Speakers at Wirral and Chester Business Fair
Our programme of free business workshops at Wirral and Chester Business Fair provide businesses at all stages of development with practical tools, information, and inspiration to help them grow and thrive.
Throughout the day, our expert Speakers will cover a variety of useful business topics.
Andy Guile will also be hosting a free Networking Session at 1pm, offering a great opportunity to pitch your products and services and make connections with members of the local business community.
2025 Workshops and Networking
11.00am: Do You Want Your Organisation to be An Even Better Place to Work?
Roger McCartney, MD, Performance Inspired Ltd

Do you want your organisation to move from being in a reactive, problem-solving mindset, to a proactive culture of continuous improvement, where engaged people drive performance.
Engagement, wellbeing and motivation, are the consequences of your people’s needs being met. Low morale, disengagement and poor performance are the consequences of their needs not being met.
This session provides insights into a simple, time-efficient and sustainable rhythm, for growing leadership and creating a culture of openness, trust and collaboration at every level – resulting in a better engaged and more productive workforce.
Key Benefits
- Boost employee engagement & retention
- Reduce absenteeism and conflict
- Improve performance and profitability
- Scale nationally and globally with ease
As the Managing Director of Performance Inspired, Roger develops and supports future leaders and managers through professional and career development.
11.30am: Unlock LinkedIn’s Power – Strategies to Win More Business
Ian Nicklin, IN Social

Struggling to get real business results from LinkedIn?
Whether you’re a seasoned B2B professional or just starting out, this session will give you practical, actionable strategies that you can implement immediately to generate leads, build credibility, and win more business using LinkedIn—without spending a penny on ads.
You’ll learn:
✅ How to optimise your LinkedIn profile so it attracts the right clients
✅ The simple content strategy that keeps you top-of-mind with your ideal audience
✅ Proven outreach techniques to start real conversations with decision-makers
✅ How to leverage tools like Sales Navigator and AI to streamline your lead generation
If you’re looking for a clear, no-nonsense approach to winning business on LinkedIn, this session is for you. Expect real insights, no fluff, and practical takeaways you can put into action straight away.
Ian and his team of marketing experts specialise in pipeline building. They generate high-quality, relevant conversations within your target market.
12.00pm: How SMEs choose and use Technology
Kanika Selvan, Director, Beetroot Consulting

Small businesses deserve tools that reflect their reality and work for – not against – them.
That’s why earlier this year, Beetroot Consulting and Liverpool BA launched The Listening: SMEs, a community-powered research project exploring how small businesses really experience technology.
In this session Kanika will report on some of the key findings from the research, including a look at what the main issues for SMEs are, and how these might be addressed.
As a Strategic Change Consultant, Kanika works to a ‘tech for good’ mission. She works with organisations to lift the veil on technology and empowers them to make decisions that unlock the benefits of technology for their organisation.
12.30pm: Mastering Nonverbal Communication: Enhancing Business Interactions through Body Language
Andy Guile, Business Coach & Trainer, Ask Andy Guile

An introduction to how understanding basic body language can increase your sales and business connections.
Andy Guile aka the Business Duck Herder is the go to International business coach and trainer for small business.
1.00pm: Free Networking Session
Hosted by Andy Guile
Pitch your business, make lots of new contacts and catch up with familiar faces at this session hosted by Andy Guile.
1.40pm: How To Turn Your Social Media Content Into Clients
Steve Devaney, Founder, H.D Creative Ltd / The Content Room

In this practical session, content creation expert Steve Devaney will show you how to turn your social media into high paying clients, and will cover:
– Personal branding
– Audience growth
– Generating leads and sales from your social media
And more…
Steve is the founder of H D Creative Ltd, helping B2B businesses craft compelling video content and paid social media ads that generate leads and sales whilst saving them time AND increasing their visibility and impact on Social Media.
Book your complimentary places at the Wirral & Chester Business Fair Workshops
Attending the event and as many of the workshops as you wish to is completely free of charge.
Please use the form below to register as an event visitor and book your workshop places. You will be able to indicate which sessions you wish to attend as you go through the booking process.